Real engagements. Real outcomes.
Three clients. Three different problems. The same approach.
Gigawatt Media
The situation
Gigawatt Media was growing, but new business development lacked rigor. ICP definition was loose, prospect lists were inconsistent, and the revenue infrastructure could not support predictable pipeline. Sales conversations were happening without a system underneath them.
The work
PerformanceLabs rebuilt the foundation: tightened the ICP, restructured prospect lists, and stood up the revenue infrastructure needed to drive repeatable outbound and pipeline visibility.
The outcome
Gigawatt Media moved from ad hoc business development to a system the team could run. When the company was acquired shortly after, those same systems strengthened the exit story and gave leadership confidence heading into the transaction.
“Our agency was lacking true business rigor when it came to prescriptive new business development. The work Tony and the PerformanceLabs team did with us changed that. When we were recently acquired, those same systems gave us a stronger story and greater confidence heading into the exit. Beyond the deliverables, they were a steady voice and trusted advisor through the entire process. If you're building toward a serious outcome, this is the team you want in your corner.”
Legal Notice Service
The situation
Legal Notice Service engaged PerformanceLabs for a short-term business development project. The CRM and outreach automation needed structure, and the go-to-market motion needed a rebuild to support how the company actually sells.
The work
PerformanceLabs structured the CRM and outreach automation, redesigned the go-to-market motion, and embedded with the LNS team. What began as a defined short-term engagement evolved into a long-term operating relationship as new priorities emerged.
The outcome
More than a year in, PerformanceLabs functions as an extension of the LNS team. New deliverables turn around fast, the systems run, and the engagement keeps expanding into new areas of the business.
“We've been working with PerformanceLabs for well over a year now. What started as a short-term business development engagement has evolved tremendously over time. PerformanceLabs has helped us structure our CRM and outreach automation processes, redesign how we now go to market, and act as an extension of our team. They are responsive, fast turnaround new deliverables and have become an instrumental extension of our team.”
Community Journalism Project
The situation
The Community Journalism Project needed go-to-market support across multiple fronts: ICP definition, sales enablement, branded marketing assets, newsletter production, and the email infrastructure to support outbound. The team needed a partner who could deliver across all of it and understand the mission.
The work
PerformanceLabs touched nearly every part of CJP's go-to-market motion. ICP definition. Pre-call research briefs for the sales team. Branded ad assets across print and digital. Newsletter production. The email infrastructure powering outbound campaigns.
The outcome
Consistent output that ships ready-to-use, on brand, and aligned to how CJP actually goes to market. The relationship has grown into a trusted advisory role, with PerformanceLabs operating as an embedded partner across go-to-market execution.
“PerformanceLabs has been one of the most valuable advisors we've had at the Community Journalism Project. Their work has touched nearly every part of our go-to-market, including ICP definition, pre-call research briefs for our team, branded ad assets across print and digital, newsletter production, and the email infrastructure that powers our outbound. The output is consistently sharp, on brand, and ready to ship. More importantly, they uniquely understand our business and treat our mission as if it were their own. I trust him with the work and I trust him in the room.”
Let's diagnose what's leaking.
30 minutes. No deck. We'll tell you what we'd look at first and whether we're the right team to do it.
If we can't show you a clear path to 2x return in the first 90 days, we part ways. No retainer trap.